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The Fundamentals of Digital Strategy
Fundamentals
Fundamentals - full course (42:47)
Introduction: The digital pain of today and the keys to true partnership (8:17)
Fundamentals 1: Marketing history and the rise of e-everything (4:54)
Fundamentals 2: How marketing has changed because of digital (and what you can now do) (14:13)
Fundamentals 3: Dialogue Age brand engagement (8:47)
Fundamentals 4: Shaping customer-centric strategies, engaging customers and delivering long-term programs (6:21)
Fundamentals 4: Shaping customer-centric strategies, engaging customers and delivering long-term programs
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