Mastering Digital Strategy

5 elite on-line digital marketing training courses to make marketers stand out, have more control and realize more profit.

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21st Century

Digital Business Transformation


Brand Engagement Training Program

(1x price of $499 or monthly subscription of $45)

“If your business combines traditional and digital solutions, this training will transform your team.”

Derek Lackey - President. Direct Marketing Association of Canada (DMAC)

“I have been in the industry for a long time, this was the first program that provided the insight required to be more strategic. The program provides agencies and consultants the opportunities to meet with C suite executives.”

David LaMarche - Managing Partner. Access Marketing Group

Until now, realizing success in digital has been a real challenge:

  • Identifying new and meaningful strategies
  • Developing programs for maximum engagement and profit
  • Isolating, identifying and engaging with interested consumer groups
  • Deploying long-term content plans for sustained engagement and,
  • Using analytics and insights to validate ROI, brand purpose and future growth.

Mastering Digital Strategy is 5 on-line courses empowering today’s brands to stand out and strategically win in digital.

Through all 5 courses, keynote speaker and digital strategist, Kevin Adema fuses his 15+ years of agency leadership experience with optimal context for digital strategies in today’s market. Delivered with a heavy emphasis on both strategy and application, the Mastering Digital Strategy program also comes with 10 white-label templates enabling fast and easy conversion into your daily practice.

In this age of hyper-competitive, Dialogue Marketing, an agency and its client facing team must truly understand which tool to use and why it will bring results.

Mastering Digital Strategy ensures you'll be digitally strategic, smart, and successful.

“Our digital capabilities had evolved piecemeal and very tactically. Mastering Digital Training is helping us take control of digital at a more strategic level and leverage that strategic knowledge into a better value proposition for our agency.”

Dan Dagg - President. HotHouse Marketing

5 course total package

  1. The Fundamentals of Digital Strategy: how digital has changed the marketing landscape forever and what needs to get done about it.
  2. Selling Digital: how to sell programs and not tactics, get paid for your strategy, run strategic workshops and properly stage digital programs
  3. Customer profiling: learn the true drivers for on-line consumer action and how to develop digital-centric customer profiles using the 5 key human motivators
  4. Digital content: strategic application for action, how to leverage profiles into action sets through content, learn the concept of consumer willingness and how to use it for optimal campaign action, long-term editorial campaign planning and a step-by-step guide for digital content plans
  5. Analytics and Insights: learn what to measure, how to measure it and how to use it for on-going consumer engagement, campaign effectiveness and digital brand control. A road map for strategic partners and campaign ROI

Includes examinations and 10 "white-label" templates for immediate use in your own business and marketing efforts (Statements of Work, Content plans and editorial guidelines, customer profile maps, workshop templates and customer profile grids)

“Mastering Digital Strategy is extremely relevant...the evolution from tactician to strategist needs to take place.”

Carolyn Tracy - Director, Client Solutions Marketing. Sunlife

“Digital marketing remains an enigma for many organizations. It’s easy to rush to tactical solutions before fully understanding how digital marketing works and what’s most important for you and your customers. In his series of instructional videos, Kevin Adema simplifies the complexity of digital marketing to empower smart, strategic decision making – and ultimately unleash the power of your brand in today’s hyper-connected, omni-channel world. Mastering Digital Strategy training is the perfect educational tool to provide perspective around the challenges we all face with fast-evolving marketing technologies and a step-by-by step guide to making them work for you.”

Robert W. Derby - VP, Strategic Communications. LeapFrog Solutions Inc.

Your Instructor

Kevin Adema
Kevin Adema

Like you, agency veteran and marketing consultant, Kevin Adema has seen the marketing world radically shift in the past few years; the marketing relationship has eroded to vendor-based agreements, digital confusion is paramount and strategic leadership no longer holds the value it once did.

Is it because of the rampant staffing changes and organizational challenges? Is it about new digital technology? Is it a new atmosphere of brand meant for only the elite few? Or, is there a better and new way to run agencies, handle clients and lead strategic thought?

With international and local agency real-world leadership experience ranging from Fortune 100 corporations down to small boutique clientele, Kevin’s consults bring an optimistic and fresh outlook for agencies ready to embrace change. His listen-first philosophy transcends his consulting engagements but also his international award-winning, results-driven, outcomes in brand-based marketing.

Never resting on status-quo, Kevin consulting efforts provide tailored solutions to firms and organizations able to itemize strategic imperatives and deploy hyper-specific action plans realizing meaningful change. Kevin appreciates courage and shares his own leadership experience noting that marketing leadership is only realized when organizations embrace vision in every position. Moreover, Kevin believes that marketing professionals are the key vocation to usher in the required strategic, digital change in business today.

Coupling his marketing consulting experience with University lecturing and, not-for-profit board experience, Kevin’s fusion of real-life stories and deep trench experience connect with broad agency audiences at an intimate, intense and specific level; Kevin continues to serve organizations globally working with the best and brightest in marketing and brand leadership.

His successes include: GlaxoSmithKline, Merck Global, Nestle-Purina, Bayer, World Vision, Medtronic Diabetes, DHL and numerous other corporations in the Consumer, Business-to-Business, Healthcare and Government sectors.

Kevin is academically accredited with University degrees focused in Business, Marketing and Behavioral Human Psychology. Kevin also holds a post-secondary degree in Marketing and Advertising.

Recent articles and blogs from Kevin can be found at his website:

Courses Included with Purchase

The Fundamentals of Digital Strategy
Digital has changed marketing forever. Harness the must-know strategic power for success.
Kevin Adema
Selling Digital programs for maximum revenue and impact
Deliver long-term programs and not short-term tactics
Kevin Adema
Profiling Digital consumers for optimal engagement
Customer-centric digital profiles for maximum ROI
Kevin Adema
Digital Content Development and Editorial Planning
Content is still King: map content for long-term success
Kevin Adema
Digital Analytics: uses and applications for ongoing insights, growth and loyalty
Analytics is not rearview mirror actions, it's future based insights
Kevin Adema

Original Price: $1,425

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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